© 2012-19 by EDWARD TIMKE

All rights reserved

Updated January 2019

MAJOR RESEARCH PROJECTS

 In progress

Parodies of Advertising in Popular American Culture

 

Cherchez la femmeMagazines, Women, and Franco-American Relations, 1945-1965

FEDERALLY-FUNDED RESEARCH PROJECT

ORIGINAL ARTICLES

2017 National Endowment for the Humanities Digital Humanities Advancement Grant. "Circulating American Magazines: Making Lost Historical Data from the Audit Bureau of Circulations Publicly Available." Co-Directed with Brooks Hefner, Associate Professor of English, James Madison University.

 In progress

2018​

 

2018​

 

2013​

2013

2012

2010

"Visualizing Empathy Beyond Humans: A Cross-Cultural Comparison of Animals in Environmental Advertising." In Visual Worlds: The Aesthetics and Politics of Affect. University of Sofia: Sofia, Bulgaria.

 

"Friend or Foe?: Ads for American Home Appliances in France during the 1950s." Otrante: Art et littérature fantastiques  Editions Kimé: Paris.

 

"Through la Française, An Ideal American Woman: French Women in American Magazine Beauty Ads of the late 1950s and 1960s." In Photo, Women, Nation. eCrini, No. 5. Research Center on National Identity and Interculturality, Université de Nantes: Nantes, France. 

 

"Digitally Compressing the Magazine Archive: What Might Be Won and Lost When Forgoing a Visit to the Stacks." In Data/Space. Media Fields Journal, No. 6. University of California, Santa Barbara: Santa Barbara, California.

 

"Looking at Me by Looking at You: Imagining French Gender Roles through Paris Match’s American Woman." In Imaginaries of the Present: Photography, Politics, and Poetics of the News. Cahiers ReMix, No. 1. Research Center on Texts and the Imaginary, Université du Québec à Montréal: Montréal, Québec, Canada.

"The Invisible Woman? Examining Newspaper Coverage of Feminist Issues in the Chechen Conflict." In Isabelle Boof-Vermesse and Kornelia Slavova (Eds.), Gender/Genre (pp. 327-341). St. Kliment Ohridksi/Sophia University Press: Sophia, Bulgaria.

TEXTBOOK CHAPTERS

2017​

2017

“Social Media and Advertising.” ADText: An Interdisciplinary Curriculum for Advertising in Society, Culture, and History. Advertising Educational Foundation: New York.

“Representations of Masculinity and Femininity in Advertising.” With William M. O’Barr. ADText: An Interdisciplinary Curriculum for Advertising in Society, Culture, and History. Advertising Educational Foundation: New York.

TEXTBOOK SUPPLEMENT

2018

“Facilitating Ad Diversity with Historic Hindsight." In Tom Altstiel and Jean Grow. Advertising Creative: Strategy, Copy, and Design, 5th ed. Los Angeles: Sage.

PUBLISHED INTERVIEWS AND ROUNDTABLES

2018

2018

2018

 

2018

2018

 

2018

2017

2017​

 

 

2017​

 

2017

2017

 

2017

2017

2017

2017

2017

2017

"Roundtable on Sex in Advertising, Part I." Advertising & Society Quarterly, Vol. 19, Issue 4.

 

"Fighting for a Positive Cultural Environment: An Interview with Jean Kilbourne." Advertising & Society Quarterly, Vol. 19, Issue 4.

“Author Meets Critics—Andrew Essex’s The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.” Advertising & Society Quarterly, Vol. 19, Issue 4.

 

“Author Meets Critics—The Real Mad Men of Advertising.” Advertising & Society Quarterly, Vol. 19, Issue 3.

 

“Author Meets Critics—David Haven Blake’s Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics.” Advertising & Society Quarterly, Vol. 19, Issue 2.

 

“Author Meets Critics—Judy Foster Davis’ Pioneering African-American Women in the Advertising Business: MAD Black Women.” Advertising & Society Quarterly, Vol. 19, Issue 1.

 

“Interview with danah boyd, Principal Researcher at Microsoft Research,” Advertising & Society Quarterly, Vol. 18, Issue 4.

 

"Author Meets Critics—Henry Jenkins, Samuel Ford, and Joshua Green's Spreadable Media.” Advertising & Society Quarterly, Vol. 18, Issue 4.

 

“Author Meets Critics—Mark Bartholomew’s Adcreep.” Advertising & Society Quarterly, Vol. 18, Issue 3.

 

“Interview with Patrick Lafferty, President of Translation LLC,” Advertising & Society Quarterly, Vol. 18, Issue 3.

 

“Roundtable on New Mediascapes and the Futures of Advertising." With William M. O'Barr. Advertising & Society Quarterly, Vol. 18, Issue 3.

 

“Author Meets Critics—Mara Einstein’s Black Ops Advertising.” Advertising & Society Quarterly, Vol. 18, Issue 2.

 

“Interview with Sarah Hofstetter, CEO of 360i.” Advertising & Society Quarterly, Vol. 18, Issue 2.

 

“Roundtable on Digital Advertising: Part II.” With William M. O’Barr. Advertising & Society Quarterly, Vol. 18, Issue 2.

 

“Author Meets Critics—Joseph Turow’s The Aisles Have Eyes.” Advertising & Society Quarterly, Vol. 18, Issue 1.

 

“Interview with Bob Greenberg, CEO of R/GA.” With William M. O'Barr. Advertising & Society Quarterly, Vol. 18, Issue 1.

 

“Roundtable on Digital Advertising: Part I.” With William M. O’Barr. Advertising & Society Quarterly, Vol. 18, Issue 1.

BOOK REVIEWS

2014​

 

2013

“Unraveling Advertising’s Place in and as Culture.” Review of the book Advertising as Culture by Chris Wharton, H-Net Journalism History.

“Media Representations and the Pictures They Put in Our Heads.” Review of the book Media Representation and the Global Imagination by Shani Orgad. H-Net Journalism History.

PRESENTATIONS

2018

 

2017

2017

2016

2016

 

 

2014

 

 

2013

 

 

2013

 

 

2013

 

 

2013

 

 

2013

 

 

2012

 

 

 

2012

 

 

2012

 

 

2011

 

 

2010

 

 

2010

 

 

2010​

July 25-27. “Mapping Circulation: Data and American Magazine History.” Mapping the Magazine 5. Columbia College Chicago: Chicago, Illinois.

June 3. "Visualizing Global Connection: A Cross-Cultural Comparison of Environment Advertisements." Visual Worlds: The Aesthetics and Politics of Affect. University of Sofia: Sofia, Bulgaria.

 

May 25. "The Circulating American Magazines Project: Using Audit Bureau of Circulation Data to Understand Historical Magazine Audiences." International Communication Association (ICA) Pre-Conference. Audiences? The Familiar Unknown of Communication Historiography. San Diego, California. 

 

October 13. "Frenchwoman's Friend or Foe? : Ads for American Home Appliances in France during the 1950s." The Machine and the Transatlantic Imaginary Colloquium. Université de Québec à Montréal: Montréal, Québec, Canada.

 

June 10. “Mapping Periodical Flows: Using Audit Bureaus in National and Transnational Periodical Research.” Print and Periodical Studies in Motion Symposium. New York City College of Technology (CUNY-Tech). Brooklyn, New York.

 

November 22. “Culture, History, and Memory in Paris Match’s Post-WWII Representations of the United States.” National Communication Association (NCA) Annual Conference. Chicago, IL.

 

November 22. "Cultivation Theory and Critical Cultural Studies: Toward a Theoretical Framework to Assess Media's Role in Shaping our Global Cultural Reality." National Communication Association (NCA) Annual Conference. Washington, DC.

 

October 12. "The Fusion and Dissonance of Images and Texts in Life Magazine's Look into the Lives of French Women After World War II." Rocky Mountain Modern Language Association (RM/MLA) Annual Convention. Vancouver, Washington.

 

June 21. "The Intimacy of Imagined Communities: New Possibilities for French Women through Postwar Popular Magazines." International Communication Association (ICA) Annual Conference. London, United Kingdom.



March 22. "Through la femme française, An Ideal American Woman: The Image of the French Woman in Glossy American Magazine Ads of the 1960s.”  Workshop on representation of the American and British nations in women’s photography and contemporary women photographers’ work. Research Center on National Identity and Interculturality, Université de Nantes: Nantes, France.

 

January 5. "Reading Franco-American Relations through Glossy Magazine Advertisements: Comparisons of Paris Match and Life Magazines, 1945-1968." American Historical Association Annual Meeting. New Orleans, Louisiana.



March 29. " 'Do You Hear What I Hear?': Countering Medium's 'Horror' of Not Hearing through Autoethnography." Allies for Disability Awareness Community Organizing Interdisciplinary Approaches to Disability Studies Mini-Conference. University of Michigan: Ann Arbor, Michigan.



March 22. "America's Changing Media Industries of the 1950s through French Eyes." Society for Cinema & Media Studies (SCMS) Annual Conference. Boston, Massachusetts.



February 16. "Mediated, Gendered Imaginaries of Franco-American Relations in the Immediate Post-WWII Era." Rackham Centennial Symposium: Michigan Grad Students in the World. University of Michigan: Ann Arbor, Michigan.



April 9. "Looking at Me by Looking at You: Imagining French Gender Roles through Paris Match's American Woman." New Approaches to America and the World Graduate Student Conference. University of Chicago: Chicago, Illinois.



October 23. "Imagining the United States in the Photojournalism of Paris Match." Imaginaries of the Present Colloquium. Université de Québec à Montréal: Montréal, Québec, Canada.



June 2. "One Task at a Time: International Educators as Daily Global Citizens." Association of International Educators (NAFSA) Annual Conference and Expo. Kansas City, Missouri.

 

March 26. "The Invisible Woman: Examining Newspaper Coverage of Feminist Issues in the Chechen Conflict." Michigan Academy Conference. Calvin College: Grand Rapids, Michigan.

EDWARD TIMKE, PhD

Instructor, Cultural Anthropology

Associate Editor, Advertising & Society Quarterly

Duke University