I am an instructor of courses on media, advertising, and intercultural communication in the Department of Cultural Anthropology and for the Innovation & Entrepreneurship Initiative at Duke University. I am also Associate Editor of Advertising & Society Quarterly, a journal focused on the role of advertising in society, culture, history, and the economy. I hold an appointment as an adjunct professorial lecturer of intercultural communication and qualitative methods in the Master of International Relations online program within American University's School of International Service. I am the Co-Director of the Circulating American Magazines project, which is funded by a Digital Humanities Advancement Grant from the National Endowment for the Humanities (NEH). Before Duke, I was a lecturer in the Media Studies Program at the University of California, Berkeley.
I examine the cultural, social, and political implications of advertising and media in society. My research focuses on the persuasive techniques and technologies that the advertising, marketing, and media industries use to represent and shape various identities and communities. I take a transnational and critical-cultural approach using industry-based ethnographic research, in-depth interviews with practitioners, trade press materials, discourse analysis, and historical/archival research.
I completed my PhD in the Department of Communication & Media at the University of Michigan. Before my PhD, I served as a program manager of exchanges between universities in the United States, France, and Switzerland at the International Student Exchange Programs (ISEP) in Washington, DC. I also taught English to French high school students in Saint-Etienne, France, for one year under a program offered by the French Ministry of Education and the Fulbright Commission. I have served as an intern for the US Foreign Commercial Service at the US Embassy in Budapest, the Center for Democracy in Washington, DC, and the office of State Representative Tom Casperson in Lansing, Michigan. I hold a Master's degree in International and Intercultural Communication from the University of Denver as well as a Bachelor's degree in International Relations and French from Michigan State University.
As an instructor, I see my role as guiding students to become critical thinkers and communicators. I encourage students to reflect on how media and advertising impact how we see, understand, and act in the world. As an individual who has managed a permanent disability, I use technology to make materials more accessible, mobile, and affordable; create a near-paperless classroom; give students self-evaluation and progress tools; and lessen administrative overhead.
I have been noted for high-quality teaching and mentoring through several awards and nominations: Phi Beta Kappa Northern California Association Excellence in Teaching Award (nominee and finalist), University of Michigan Certificate of Recognition for Outstanding Research Mentor of the Year, Outstanding Graduate Student Instructor of the Year for the University of Michigan’s Department of Communication & Media, and Certificate of Achievement from the University of Michigan’s Council for Disability Concerns. Most recently, I was recognized for being among the top 5% of instructors of undergraduate courses in the College of Arts & Sciences at Duke University.
In Summer 2015, I was selected to be an NEH Summer Institute Fellow on New York's periodical history. At the University of Michigan, I was the recipient of the 2015 Mark Foote Distinguished Dissertation Award, a Rackham Merit Fellowship, and a Rackham International Research Award. I have presented my work at various international conferences and seminars in the U.S. and abroad, and I have published in several journals: Otrante (Éditions Kimé), Advertising & Society Quarterly, Media Fields Journal (University of California, Santa Barbara), eCrini (Université de Nantes), Cahiers Remix (Université de Québec à Montréal), and H-Net Journalism.
When not training for my next marathon, spoiling three cats, and trying to get home to the Lake Michigan shoreline of Northeastern Wisconsin (where I grew up), I enjoy "just one more coffee," delicious food with friends, or the ultimate vice known as The Golden Girls. I can be reached at edward.timke [at] duke.edu.